CBS stars from all 21 primetime entertainment series will get social when they take fans behind the scenes of their favorite television shows during the week-long #CBSInstagramTakeover on Monday, Oct. 27 – Sunday, Nov. 2. All week, stars and producers will post exclusive photos and videos from set on the day their series air. The star(s) who will take over their show account will be revealed via their series’ Instagram handle the morning of their takeover. In addition to Instagram, fans can follow along on the series’ Facebook pages and CBS.com.
“One of the best ways for the audience to experience a show is through the eyes of its stars,” said Chris Ender, Executive Vice President, Communications, CBS. “This Instagram campaign captures a week of CBS primetime as artists release photos and videos from the sets, just for the fans.”
The #CBSInstagramTakeover event marks the first time a broadcast network has launched a week-long Instagram takeover. This will be CBS’s eighth week-long social media event; the first was #CBSTweetWeek, held in April 2011.
Following is the schedule for the series participating in the #CBSInstagramTakeover, as well as their respective Instagram handles:
Monday, Oct. 27:
2 BROKE GIRLS @2brokegirlscbs http://instagram.com/2brokegirlscbs
THE MILLERS @Themillerscbs http://instagram.com/themillersCBS
SCORPION @Scorpion_CBS http://instagram.com/Scorpion_CBS
NCIS: LOS ANGELES @NCISLA http://instagram.com/ncisla
