According to zap2it.com NCIS: Los Angeles earned a series low 1.5, down a tenth from last week’s series low with a 1.6 adults 18-49 rating.
NBC The Blacklist 2.4 7 9.20
CBS NCIS: LA 1.5 5 9.13
ABC Countdown to the CMA Awards 1.3 4 7.70
UPDATE: NCISLA gained some viewers in the final ratings but other numbers stays like they were…
UPDATE 11/7:
NCIS: LOS ANGELES POSTS ITS LARGEST EVER L+3 LIFT IN VIEWERS; MATCHES BEST A18-49 AND A25-54
NCIS: LOS ANGELES added +3.35m viewers (12.55m from 9.20m), +1.1 rtg pts in adults 25-54 (3.4 from 2.3) and +0.8 in adults 18-49 (2.3 from 1.5) live + 3 day lift. NCIS: LOS ANGELES posted its largest L+3 viewer lift EVER and matched series best lifts in both adults 25-54 and adults 18-49.
source: tvbythenumbers.zap2it.com
UPDATE 11/24:
“NCIS: Los Angeles” Delivers a Series High in L+7 Viewer Lift, Adding More Than Four Million Viewers
…
NCIS: LOS ANGELES delivered its largest-ever live + 7 day lift among viewers, adding +4.08m (13.28m from 9.20m, +44%).
source: cbspressexpress.com
I really don’t get how they figure the 1.5 thing when the actual viewer numbers were up quite a bit from last week. The whole ratings thing confuses me. The 9.13 mil viewers is the highest since the season premiere. I guess I don’t get it.
The rating is the percentage of the viewers between the age of 18-49 (commercially the most active). That’s the most important for the network because that determines the paycheck in the end. Total viewers are a nice number, but it has less importance.
More accurate definitions and explanations can be found in the FAQ on tvbythenumbers.zap2it.com .
After last weeks not-so-good episode the lower rating isn’t a surprise. But this weeks episode nailed it again, so that can help the next week’s ratings. After last week, I wasn’t anywhere near so eager to watch the new episode, as I were before. Probably I wasn’t the only one. But now I am again.
For this nice episode, is ratings not so good.
Sindee, here is graphs from final monday audience and rating.
If you want, use it, if no, just delete it.
http://oi58.tinypic.com/2zoye7a.jpg
http://oi60.tinypic.com/2j4xaah.jpg
It seems that NCISLA is becoming a DVR show now that is up against some very tough competition. I wonder how much CBS pays attention to the +3 DVR numbers. The ratings, particularly in the key demos look a lot better when DVR is taken into account.
Companies who paid for ads is not interesting for +3 and DVR numbers, because…
Because everyone has interest for live viewers.
Live viewers don’t escape from ads, because they start in all channels in same time.
But on DVR you can simple skip ads, and continue without bothering.
That’s why CBS or/and others, really don’t care too much about +3, +7… numbers.
The L+3days ratings are called commercial for a reason. They are fairly consistent with the live ratings, (based on the live data they can be predicted with minimal inaccuracy), sot that rating is very important. And VOD usually forces the viewers to wtch the commercials because they cannot be skipped or blocked. Somewhere I read a report, that DVR watchers also not always skip the ads (not sure where I read that, was a little while ago).
LIVE +3/+7 Rating — These numbers are all interesting, especially if, like me, you’re fascinated by how the industry deals with changing viewer habits and technology. But as of now, we probably shouldn’t put too much stock into any of these newfangled numbers. It’s cool to think that our Hulu streaming or our live-tweeting is going to impact a show’s survival chances, and maybe one day it will. But that day won’t come this season. This is a gradual process. Plus, the only reason we’re seeing this data is that the networks want us to see it and—more importantly—to value it. Meaning, the networks are trying to convince skeptical advertisers that all this non-live viewing matters. One of the best ways to do that is to start flooding the market with press releases touting BIG INCREASES or HIGH IMPRESSION RATES ON TWITTER, with the hope that people like me will talk about it and you’ll realize that your non-live activity makes a difference. Maybe that will pay off, but as of now, this is just data. It doesn’t have much of an impact yet.
I wish that CBS would at least take notice of the fact that there are viewers who want to watch the show who just don’t like the Monday night timeslot. If the show were back on Tuesday, it would probably still get 13 mil live views.
I agree. I see no reason why all three shows couldn’t have been on Tuesday. At the very least move to a more popular time slot of 7pm. This is a blatant example of CBS not listening to their target audience.