NCIS: Los Angeles partners with Instagram

In a first-of-its-kind partnership with a major TV show, the popular photo-sharing app Instagram is teaming with NCIS: Los Angeles on a venture that will have the cast sharing on-set snapshots with fans (and vice versa).

The “Flaunt Your City” campaign starts Thursday and encourages fans to send in pics of their hometown for the chance for one of them to appear on the show’s May 17th season finale. Meanwhile cast members will be taking their own on-set pics and sharing them too (see samples below).

… more infos at insidetv.ew.com.

Picture in this post was tweeted by @danielaruah.